Privacy Policy for Jade McFay

Last updated: 7 February 2026

This Privacy Policy explains how your personal information is collected, used, and protected when you visit or make a purchase from jademcfay.com (the “Site”).

By using this Site, you agree to the practices described in this policy.

1. Who We Are
This Site is operated by:
Jade McFay (Author)
United Kingdom

For any privacy‑related questions, you can contact:
📧 privacy@jademcfay.com

2. What Personal Information We Collect
2.1 Information You Provide Directly
We collect information when you:

  • Place an order
  • Create an account or use Magic Link login
  • Subscribe to the newsletter
  • Fill out contact forms
  • Enter giveaways or promotions

This may include:

  • Name
  • Email address
  • Billing address
  • Shipping address
  • Order details
  • Payment method (tokenised – we never see full card numbers)

2.2 Automatically Collected Information
When you browse the Site, we automatically receive:

  • IP address
  • Device type
  • Browser type
  • Pages viewed
  • Time spent on site
  • Referring websites

This helps us improve performance and security.

2.3 Payment Information
Payments are processed securely via:

  • Stripe (for card & Apple Pay)
  • SureCart (e‑commerce provider)

We do not store or access your full card details, ever.


3. How We Use Your Information
We use your information to:

  • Process and fulfil orders
  • Provide order confirmation and shipping emails
  • Respond to enquiries
  • Offer customer support
  • Send optional marketing emails (only if you opt‑in)
  • Prevent fraud and maintain Site security
  • Improve the Site’s performance and user experience

We do not sell, rent, or trade your information.


4. Sharing Your Information
We only share your information with trusted service providers necessary to run the Site and store:

Third‑party services used:

  • SureCart – shopping cart and order processing
  • Stripe – payment processing
  • WordPress – website platform
  • MailerLite – (Email marketing platform)
  • Google Analytics – Analytics tools

These companies only receive the information required to perform their specific functions.

They are not permitted to use your data for their own marketing.

5. Cookies
The Site uses cookies to:

  • Keep items in your cart
  • Enable login sessions
  • Improve performance and analytics
  • Track marketing preferences (if you accept cookies)

You can control or delete cookies through your browser settings.


6. Your Rights (UK GDPR)
Under UK data protection laws, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“Right to be forgotten”)
  • Restrict processing
  • Object to certain processing
  • Receive a copy of your data (data portability)
  • Withdraw consent at any time

To exercise these rights, email: privacy@jademcfay.com


7. Data Retention
We retain order information for:

  • 6 years for accounting and tax purposes (required by UK law)

Other information (e.g., newsletter subscriptions) is kept until you unsubscribe.


8. Security
We take security seriously and use:

  • SSL encryption
  • Secure payment gateways
  • Strong authentication tools
  • Restricted administrator access
  • Regular website and plugin updates

However, no website can guarantee 100% security.


9. Children’s Privacy
This Site is not intended for individuals under the age of 13, and we do not knowingly collect information from children.


10. Changes to This Policy
This Privacy Policy may be updated occasionally. The “Last Updated” date will always be shown at the top.


11. How to Contact Us
For privacy or data‑related questions, contact:
📧 privacy@jademcfay.com